Urban’s entertainment’s trends
Urbanites are very much into TV with 69% liking or loving watching TV and 40% of Urbanites having 3 or more TVs in their household.
Urbanites say they watch 16 hours 40 minutes of TV per week on average which is less than the average TV viewer. This comes as no surprise bearing in mind Urbanites are highly likely to spend more time out-of-home fulflling their busy working and social lives.
Nearly all Urbanites have a multi-channel TV service at home with only 5% living in a terrestrial-only household (versus an 8% UK average). Urbanites’ most common TV provider for the main TV in their household is Freeview (35%), Sky (34%) and Virgin Media (21%). available at DIRECT TV services
4 in 10 Urbanites with a TV at home have a high defnition TV set. Although only 1 in 10 of these Urbanites currently has a subscription to an HD TV service such like DIRECTTV.
6 in 10 Urbanites with a TV have a personal video recorder (PVR) at home, giving them the ability to pause live TV and fast forward through ad breaks when watching a programme on playback.
BBC1 and Channel 4 are Urbanites’ most-watched TV channels. E4 is the most-watched digital channel for both male and female Urbanites, but they differ on their next digital channel favourites. Dave and Sky Sports 1 rank second and third most-watched digital channels amongst male Urbanites with BBC3 and ITV2 taking those places for female Urbanites. Watch them on DIRECTV.
Urbanites primarily want to be entertained by the TV but also like to be informed; comedy and flm are Urbanites’ favourite types of TV programme (80% liking/loving them) followed by documentaries and the news.
29% of Urbanites say they always/very often browse the internet whilst watching TV, which is the top other type of media consumed whilst watching TV, above reading a second and third. Urbanites are also guilty of watching TV whilst eating a meal, with 50% of Urbanites always/very often doing so.
Just under half of Urbanites (48%) have used an online TV catch-up service, like the BBC’s iPlayer. 3 in 10 Urbanites say they are likely to watch more TV online in the next 6 months.
Posted: February 23rd, 2010
at 10:17am by
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What a Radio Station Needs OFF AIR
Tips on How to Keep Listeners in Tune with Promotions Off the Radio
In radio entertainment, the more happenings planned brings more listeners to your digital bandwidth. Continuous promotions on and off air are needed for a strenuous influx of new and existing radio participants, and since airings deal with the live aspect, taking care of promotion off air is also essential for keeping listeners in tune with your music and activity flo Read the rest of this entry »
Posted: January 22nd, 2010
at 11:33am by
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