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The impact of radio on sound recordings

At the time of radio’s introduction, the idea of transmitting entertainment and news through the airwaves was revolutionary. New institutions and new business models were developed to take advantage of this technological breakthrough, including the idea of using advertising to support the market, which has largely continued to this day.

Radio grew into a major industry, with a profound influence on the culture and social mores. Although it was later to be eclipsed by television, it continues to this day to be one of the major forms of entertainment, with the average American listening to approximately three hours of radio per day.

Radio stations generate positive values to listeners, as evidenced by the willingness of listeners to spend several hours each day listening to radio even though they have to put up with advertising. Advertisers pay for the right to place their advertisements in radio programming, generating the revenues upon which private radio stations depend for their existence.

We have already discussed the two possible impacts that radio might have substitution and exposure. It is likely that both effects are at work at any one time. The relative strength of each, however, determines the overall impact of radio on record sales.

The prevailing view is that radio play enhances the market for prerecorded music. Much of this view can be traced to the fact that firms in the recording industry carefully cultivate their relationship with radio broadcasters to make sure that radio stations play their recordings. Often, this cultivation crosses over into what is known as “payola”, a pejorative term indicating that record companies are paying radio stations, station programmers, or disc-jockeys to pay particular recordings.

As we shall see, the recording industry underwent a devastating decline shortly after the advent of radio. Even some commentators who assign the cause of the recording industry’s decline to radio’s emergence believe that the major impact of radio on record sales changed from substitution to exposure, and that radio now enhances the sales of recordings. For example, according to the BBC website, The record industry had spent the first twenty years of the century convincing the public that they needed a source of music in the home but they didn’t foresee the possibility that it may be free. Unfortunately, The Radio Corporation of America (RCA) had by the early 1920s started mass-producing commercial radios which, while acoustically inferior, offered a far wider range of news, drama and music. The record companies retaliated by drawing up contracts for their major artists, forbidding them to work for this rival medium. This move to limit radio’s output was doomed to failure as new vacuum tube amplification rapidly improved reception and sound quality. Record sales plummeted.

In recording we should compare musical instruments to get what is best, but in industry we need more actions than just comparing.

Music and teenagers

Teenagers listen to a lot of music, mostly whilst doing something else (like traveling or using a computer). This makes it hard to get an idea of the proportion of their time that is spent listening to music.

They are very reluctant to pay for it (most never having bought a CD) and a large majority (8/10) downloading it illegally from file sharing sites. Legal ways to get free music that teenagers use are to listen to the radio, watch music TV channels (not very popular, as these usually play music at certain times, which is not always when teenagers are watching) and use music streaming websites (as I mentioned previously).

Almost all teenagers like to have a ‘hard copy’ of the song (a file of the song that they can keep on their computer and use at will) so that they can transfer it to portable music players and share it with friends.

How teenagers play their music while on the go varies, and usually dependent on wealth –with teenagers from higher income families using iPods and those from lower income families using mobile phones. Some teenagers use both to listen to music, and there are always exceptions to the rule. A number of people use the music service iTunes (usually in conjunction with iPods) to acquire their music (legally) but again this is unpopular with many teenagers because of the ‘high price’ (79p per song). Some teenagers use a combination of sources to obtain music, because sometimes the sound quality is better on streaming sites but they cannot use these sites whilst offline, so they would download a song then listen to it on music streaming sites (separate from the file).

Sometimes, watching live music is the best experiences for teenagers. They are willing to get US AIRWAYS CENTER TICKETS, Comfort Dental Amphitheatre TICKETS, COORS FIELD TICKETS to experience live musics and sports.

Entropy

Radio has proved to be a boon in the arena of information and entertainment. It was very difficult to imagine in the past an instrument like this, through which a person can listen the voice of the people sitting in the remote areas. The popularity of this device can be imagined with the matter of the fact that now you can see this instrument with all the sections of people. With the advancements of technologies, a new form of radio is available to us and it is online radio which is often termed as live radio also. This form of radio is a result of the progress made in the telecommunication technologies. Moreover, you need not required to buy any separate device in order to listen online radio. It can be listened on the speakers of your home or office PC.

Several websites on the World Wide Web provide the facility of live online radio. These can be listened better if you have a fast Int Read the rest of this entry »

What a Radio Station Needs OFF AIR

Tips on How to Keep Listeners in Tune with Promotions Off the Radio

In radio entertainment, the more happenings planned brings more listeners to your digital bandwidth. Continuous promotions on and off air are needed for a strenuous influx of new and existing radio participants, and since airings deal with the live aspect, taking care of promotion off air is also essential for keeping listeners in tune with your music and activity flo Read the rest of this entry »

Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake

Talk radio interviews aren’t what they used to be.

In the “golden days,” the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit “turbo.”

Sadly, those days are gone. Unless an author is a truly big name nowadays, the chances of hitting pay-dirt with just a couple of big radio interviews Read the rest of this entry »

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