Archive for the ‘view’ tag

The impact of radio on sound recordings

At the time of radio’s introduction, the idea of transmitting entertainment and news through the airwaves was revolutionary. New institutions and new business models were developed to take advantage of this technological breakthrough, including the idea of using advertising to support the market, which has largely continued to this day.

Radio grew into a major industry, with a profound influence on the culture and social mores. Although it was later to be eclipsed by television, it continues to this day to be one of the major forms of entertainment, with the average American listening to approximately three hours of radio per day.

Radio stations generate positive values to listeners, as evidenced by the willingness of listeners to spend several hours each day listening to radio even though they have to put up with advertising. Advertisers pay for the right to place their advertisements in radio programming, generating the revenues upon which private radio stations depend for their existence.

We have already discussed the two possible impacts that radio might have substitution and exposure. It is likely that both effects are at work at any one time. The relative strength of each, however, determines the overall impact of radio on record sales.

The prevailing view is that radio play enhances the market for prerecorded music. Much of this view can be traced to the fact that firms in the recording industry carefully cultivate their relationship with radio broadcasters to make sure that radio stations play their recordings. Often, this cultivation crosses over into what is known as “payola”, a pejorative term indicating that record companies are paying radio stations, station programmers, or disc-jockeys to pay particular recordings.

As we shall see, the recording industry underwent a devastating decline shortly after the advent of radio. Even some commentators who assign the cause of the recording industry’s decline to radio’s emergence believe that the major impact of radio on record sales changed from substitution to exposure, and that radio now enhances the sales of recordings. For example, according to the BBC website, The record industry had spent the first twenty years of the century convincing the public that they needed a source of music in the home but they didn’t foresee the possibility that it may be free. Unfortunately, The Radio Corporation of America (RCA) had by the early 1920s started mass-producing commercial radios which, while acoustically inferior, offered a far wider range of news, drama and music. The record companies retaliated by drawing up contracts for their major artists, forbidding them to work for this rival medium. This move to limit radio’s output was doomed to failure as new vacuum tube amplification rapidly improved reception and sound quality. Record sales plummeted.

In recording we should compare musical instruments to get what is best, but in industry we need more actions than just comparing.

Urban’s entertainment’s trends

Urbanites are very much into TV with 69% liking or loving watching TV and 40% of Urbanites having 3 or more TVs in their household.

Urbanites say they watch 16 hours 40 minutes of TV per week on average which is less than the average TV viewer. This comes as no surprise bearing in mind Urbanites are highly likely to spend more time out-of-home fulflling their busy working and social lives.

Nearly all Urbanites have a multi-channel TV service at home with only 5% living in a terrestrial-only household (versus an 8% UK average). Urbanites’ most common TV provider for the main TV in their household is Freeview (35%), Sky (34%) and Virgin Media (21%). available at DIRECT TV services

4 in 10 Urbanites with a TV at home have a high defnition TV set. Although only 1 in 10 of these Urbanites currently has a subscription to an HD TV service such like DIRECTTV.

6 in 10 Urbanites with a TV have a personal video recorder (PVR) at home, giving them the ability to pause live TV and fast forward through ad breaks when watching a programme on playback.

BBC1 and Channel 4 are Urbanites’ most-watched TV channels. E4 is the most-watched digital channel for both male and female Urbanites, but they differ on their next digital channel favourites.  Dave and Sky Sports 1 rank second and third most-watched digital channels amongst male Urbanites with BBC3 and ITV2 taking those places for female Urbanites. Watch them on DIRECTV.

Urbanites primarily want to be entertained by the TV but also like to be informed; comedy and flm are Urbanites’ favourite types of TV programme (80% liking/loving them) followed by documentaries and the news.

29% of Urbanites say they always/very often browse the internet whilst watching TV, which is the top other type of media consumed whilst watching TV, above reading a second and third. Urbanites are also guilty of watching TV whilst eating a meal, with 50% of Urbanites always/very often doing so.

Just under half of Urbanites (48%) have used an online TV catch-up service, like the BBC’s iPlayer. 3 in 10 Urbanites say they are likely to watch more TV online in the next 6 months.

BVOV Radio Stations

BVOV Radio is a family of Net Radio stations from Kenneth Copeland Ministries open to you 24-hours a day. Our main BVOV Radio station, now in its seventh year of continuous operation, supplies the audio portion of BVOV.TV which offers both live and rebroadcast coverage of Kenneth Copeland Ministries conferences. BVOV WORD Radio provides continual streams of selected audio product from Kenneth Copeland Ministries and EMIC Radio supplies the audio Read the rest of this entry »

What a Radio Station Needs OFF AIR

Tips on How to Keep Listeners in Tune with Promotions Off the Radio

In radio entertainment, the more happenings planned brings more listeners to your digital bandwidth. Continuous promotions on and off air are needed for a strenuous influx of new and existing radio participants, and since airings deal with the live aspect, taking care of promotion off air is also essential for keeping listeners in tune with your music and activity flo Read the rest of this entry »

Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake

Talk radio interviews aren’t what they used to be.

In the “golden days,” the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit “turbo.”

Sadly, those days are gone. Unless an author is a truly big name nowadays, the chances of hitting pay-dirt with just a couple of big radio interviews Read the rest of this entry »

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